Several activities that are part of the design process have been assisted by some form of “AI” for some time, often in an “invisible” (or rather less visible) way.

Like with all innovations, some applications and people benefit more than others. This panel will discuss proven successes, future bets, aspirations, and possible risks that the application of AI can bring into the Craft of Design.

What & How

Case histories showcasing particular uses of AI, with applications at specific points of the design process

Examples of Functional Assistance

What has worked well so far, and how have those successes been defined?

What does the future look like?

When

At which points in the process is AI most helpful? Timing options and approaches

Benefits & flaws

Why

Clearly articulate the immediate benefits & concerns

Discuss long term objectives and ideal scenarios

About the Panelists:

Paula Intravaia is a San Diego, California native with a background in the arts and education, designing solutions for expanding human imagination as co-founder and purposeful daydream designer at Cloud Club Collective, through course design and instruction for USD Professional and Continuing education, and as a Designer in Residence for the Design Lab at UCSD.

Dario Miticocchio is a versatile professional with 3+ decades of experience at the intersection of creative, technical and business functions. Currently teaching in Higher Education and fostering the creative community in San Diego, while also consulting with businesses on creative projects and coaching/facilitating for strategic operations.

Pooria Sohi, Managing Partner at Gyroscope is an Industrial Designer, Architect, and Product Marketer, 15 years of experience shipping consumer, medical and Automotive Products. Led the charge on generative design for design and engineering, now a genAI wrangler in addition to shipping products.

Jordi Morillo, Product leader at US Bank